Network Intrusion Detection on Poractive Mechanism

Question: Examine about the Network Intrusion Detection on Poractive Mechanism. Answer: Presentation: Before a nitty gritty conversation about the issue of social designing on the setting of digital security is done, it is essential to comprehend what social building hints. It is an expertise of moving people in such a way, that they wind up bargaining upon the private and mystery data they have. The sort of information that these programmers attempt to remove from the individuals is unique and fortuitous. For the most part these hoodlums are attempting to ploy to get hold of passwords and financial balance subtleties or get an entrance to the framework in order to infuse malware and in this way get it together more than ones framework. Hence lawbreakers and aggressors ordinarily bring plan of action into social building techniques as they think that its simple to exploit the trust individuals depend on an individual. The most serious issue that can be comprehended is the visually impaired trust that an individual puts upon another in this manner winding up uncovering such data which are profoundly classified in nature ((Kumar et.al. 2015). Along these lines without knowing the foundation of an individual completely, in the event that an individual is being trusted, at that point there are high odds of confronting helpless results. There are different available resources through which social designing assaults in setting to digital security are being made. First and probably the most straightforward ways is by sending messages. In the event that the aggressor gets hold of an email secret phrase of an individual, at that point he can get an entrance to the whole contact list also and numerous multiple times an approach to try and hack the financial balances too. Accordingly once the programmer has a specific email id under his influence then he may wind up sending sends from that id to the individuals put away in the contact list containing such noxious programming or ill-conceived information, for example, requesting gift for a beneficent trust(Conteh Schmick 2 016). The assailant may send a connect to the contact list individuals and they confiding in the way that it has originated from their companion, may wind up opening a similar which would prompt offering access to the criminal to different people framework too. Second strategy is known as phishing wherein the assailant as a rule sends, remarks or such instant messages that appear to have been sent by means of a legitimate and dependable source. Such messages may contain data about any occurrence, or mentioning for help or in any event, causing an individual to feel that he has won a lottery (Rader, Rahman, 2013). These two are the most widely recognized methods of assaulting the people groups trust. There are different ways verified to manage such social designing digital assaults. One of the most widely recognized is training and mindfulness. Individuals ought to be taught and prepared every now and then not to uncover their private information to anybody yet just for themselves. Further information ought not be shared by means of delivery person or visits or calls to individual they don't have the foggiest idea or whose exercises make doubt in our brains. On the off chance that any mail is being gotten from an individual who is obscure, such sends ought to be quickly erased or in the event that it has originated from a realized source yet is by all accounts abnormal evsoftware. en then the equivalent ought not be clicked as it might be a malware assault. One ought not tap on joins which makes reference to off base spellings or isn't from the official site of the organizations. Further to hi s one of the ongoing procedures embraced by different organizations to manage the issue of teasing is hindering of addition of USB gadgets as goading is known to be what could be compared to an online Trojan Horse wherein the crooks brief illicit messages drawing the clients to connect their USB gadgets and thusly hack the framework (Perlman 2014). Ultimately, the eventual fate of information hacking is so solid and inconvenient that a twin verification considering is an absolute necessity in order to make it extremely hard for the aggressors to turn into a piece of the associations IT framework. Preceding understanding the importance and plans of symmetric and topsy-turvy encryption it is critical to know the significance of encryption. The said term is being utilized since old occasions for security purposes during war times. It fundamentally is a method of encoding messages in order to trick different gatherings. Subsequently regarding data framework it is appropriately supposed to be a technique for changing over typical content information into such a structure with the assistance of differing calculations so it isn't reasonable by any layman. In this way it is an approach essentially utilized for shielding private information from being taken or misused (Rouse, 2013). There are two different ways of encryption i..e symmetric and deviated. The previous strategy for encryption is a simple and a quicker one wherein a typical key is utilized for both encryption just as decoding of data. The said key can be any numeric worth, alphanumeric or a word which is utilized to change the content of the message being sent in a particular way. Be that as it may, since the sender and collector of message know about the key they can undoubtedly translate the message. Anyway the greatest downside of the said technique encryption is the way that the key must be traded between the two gatherings in a mystery way with the goal that the equivalent isn't spilled (Bisht Singh, 2015). Anyway an unbalanced strategy for encryption offers two distinct keys for encoding and deciphering messages. An open key is utilized for encoding the instant message while a private key is utilized for interpreting the equivalent at the opposite end. In this way dissimilar to the symmetric cryptography, the said strategy is delayed because of substantial computa tional burden. The most broadly utilized symmetric keys are DES,3DES, AES and RC4 and uneven keys are Diffie-Hellman and RSA. Because of the equivalent, the symmetric strategy is utilized for transmitting gigantic volumes of data though the hilter kilter approach is applied for exchanging private keys (Higashi, 2013). The principle solid point for utilizing topsy-turvy technique for encryption is that it can possibly continue a sheltered channel over the risky mode, for example, the web. The equivalent occurs by sharing just the open keys which utilized uniquely for encryption and the private keys utilized for unscrambling isn't traded in this way guaranteeing more noteworthy measure of wellbeing in contrast with the symmetric method of cryptography. Anyway the two techniques can be assaulted by hoodlums. Beast power assault is one of the most widely recognized technique for assaulting and slowing down through a symmetric encryption framework wherein all the potential blends are taken a stab at utilizing an experimentation strategy. In this way to guarantee that such an assault is forestalled effectively, the key size ought to be satisfactorily long along these lines by and by the AES calculation of 256-piece key is seen as one of the most made sure about among all. With regards to assaulting a sy mmetric cryptosystem, the best method to mediate into a RSA framework is through the technique for figuring of RSAs open module which is a gigantic number string. Directly, for actualizing a RSA framework, 2048 piece key is supposed to be the most made sure about and all the more profoundly secret information, for example, national security data, a 4096 piece key is supposed to be the most secure albeit over the top expensive (Triparthi, Agarwal, 2014). Consequently on contrasting the two frameworks it tends to be interpreted that albeit both the techniques are sheltered at this point have their own ease of use and henceforth relying upon the utilization, the decision of cryptography ought to be portrayed else it would turn as extravagant. Significance of the security of the system can't be under assessed as directly this is the most pivotal necessity. Different procedures have been utilized for guaranteeing that the information is being kept in protected and secure way. One of the most discussed technique is the Network Intrusion Detection System (NIDS). Different calculations and strategies have been discovered and created which can find and battle against the different security dangers. In any case, NIDS has been the most accomplishment among many. A NIDSs primary objective is to detect the expected attacks into the framework, for example, through any unlawful demonstrations or by means of infections in this manner flagging the necessary individuals about such a disaster (Zuech et.al. 2015). It keeps cautiousness over the information bundles being traded by means of a specific system along these lines monitoring the dubious information being sent. A greater NIDS can be introduced on the connections of the spine arra nge to keep a beware of all trades occurring and furthermore it very well may be arrangement on the concentrated or the mains server which would check all the information, discover any malignant demonstrations and in this way guarantee information unwavering quality is looked after (Kumar, 2007). Nonetheless, the current patterns give a few issues in the NIDS. One of the significant impediments is the issue of raising alerts when not required. Numerous multiple times it raises a caution for such traffic which isn't hurtful to the framework. Anyway the NIDS can be reconfigured in order to manage the said issue somewhat however not in totality. Further to this, so as to track the TCP/IP association, the fundamental system must guarantee to monitor all single TCP/IP envelopes (Lohiya et.al. 2015). Be that as it may, there might be a circumstance when a specific TCP encompass gets reordered or blended wherein the recipient end may need to reorder the whole bundle with the assistance of a parcel grouping number. In such a case assaults, for example, tear drop attempt to confound the technique of reassembling the stream by framing a pad spread out with the assistance of malevolent bundles or wraps. Sadly the fundamental parcel doesn't appear to be any unique from a common one so much the framework neglects to discover the said assault. The current issues identified with NIDS has made it an impulse for the expanded impedance of the human correspondence for viable activities. In spite of the fact that NIDS has the capability of interfacing the different assaults on different machines in a specific system framework and yet it needs assurance of the fundamental strategies which is occurring on the principle framework (Sharma Kaur 2014). Consequently the said report featured in a brief and fresh way what a NIDS is and the current issues. However it is wrong to state th

Gerontology Term Paper Example | Topics and Well Written Essays - 2000 words

Gerontology - Term Paper Example The sociological components envelop issues, for example, singular relations with specific societies, rules just as angles that bring or cause the human progress to show up all together. As indicated by researchers in organic and related fields, maturing process starts, promptly; an individual begins to live with the improvement of specific structures that don't show up before an individual is conceived. During the maturing movement, the bodies and brain begins improvements until they arrive at a period that they are being viewed as full grown (Hogstel, 2001). In the early long periods of development and advancement of individuals, different variables influence the degrees of improvement with respect to the real and mental turns of events. The variables that impact the manner in which individuals create both intellectually and mystically incorporate hereditary qualities, and other individual traits, family foundations and other related elements. Correspondingly, the movement through d ifferent degrees of improvement, for example, adulthood increase a lot of impacts from singular wellbeing, attitudes and practices concerning different parts of presence. Subsequently, maturing can't be taken as a clear procedure limited to real wellbeing and loss of constitution. Maturing can be viewed as an unpredictable strategy that is credited to numerous components including the individual and social components. Throughout the years, the matter of maturing has gotten a lot of consideration as clear with the enlarging enlightenment of wellbeing and social laborers concerning matters of maturing. Essentially, inquire about has been performed concerning the maturing bunch accordingly introducing reason for comprehension and managing matters related with maturing (Hogstel, 2001). The exploration led concerning maturing helps wellbeing laborers, and related experts to oversee or deal with people at the mature age, and offering answers for different issues that emerge with mature ag e. As of late, gerontological nursing has especially procured the required pushed in the nursing discipline with the various instances of maturing bunches combined with broad research. In doing this, various difficulties showed inside the gerontology field can be adequately overseen through securing of essential data concerning this populace (Hogstel, 2001). All things considered, the nursing division had encountered issues in taking care of this part of the masses since little data and offices to offer the administrations and trainings are accessible. According to nursing combined with gerontology, different terms are misused reciprocally so as to draw out the relations between the two ideas. As per nursing geriatric nursing is thought of, an idea that worries treatment old people encountering medical issues. Geriatric nursing can likewise be credited to the examination of ailments and other medical issues that influence the mature age, just as, their resulting investigation and tr eatment. In geriatric nursing, impressive accentuation is applied in the hugeness of social and mental variables during the treatment of individuals encountering different issues in their mature age. As indicated by geriatrics, the ways of life showed by people at their mature ages significantly influences their wellbeing status suggesting that improved and checked ways of life can serve, as instruments, to mitigate certain medical issues (Hogstel, 2001). Conversely, gerontological

Tradition 6 in Alcoholics Anonymous

Tradition 6 in Alcoholics Anonymous Addiction Coping and Recovery Methods and Support Print Tradition 6 in Alcoholics Anonymous By Buddy T facebook twitter Buddy T is an anonymous writer and founding member of the Online Al-Anon Outreach Committee with decades of experience writing about alcoholism. Learn about our editorial policy Buddy T Updated on October 22, 2019 FatCamera/E/Getty Images More in Addiction Coping and Recovery Methods and Support Overcoming Addiction Personal Stories Alcohol Use Addictive Behaviors Drug Use Nicotine Use The 12 traditions serve as  a guideline or manual for  12-step groups like Alcoholics Anonymous (A.A.) and Al-Anon. Here we discuss Tradition 6.   What Tradition 6 Says In order to preserve the integrity of the program and maintain their primary spiritual aim, 12-step support groups do not endorse any outside organizations and causes. Tradition 6: Our groups ought never endorse, finance or lend our name to any related facility or outside enterprise, lest problems of money, property, and prestige divert us from our primary purpose. And the Al-Anon version adds: Although a separate entity, we should always cooperate with Alcoholics Anonymous. The Long Form Version of Tradition 6 A.A. has a long-form version of all of the traditions that explain them in more detail. Heres the long form of Tradition 6: Problems of money, property, and authority may easily divert us from our primary spiritual aim. We think, therefore, that any considerable property of genuine use to A.A. should be separately incorporated and managed, thus dividing the material from the spiritual. An A.A. group, as such, should never go into business. Secondary aids to A.A., such as clubs or hospitals which require much property or administration, ought to be incorporated and so set apart that, if necessary, they can be freely discarded by the groups. Hence such facilities ought not to use the A.A. name. Their management should be the sole responsibility of those people who financially support them. For clubs, A.A. managers are usually preferred. But hospitals, as well as other places of recuperation, ought to be well outside A.A. - and medically supervised. While an A.A. group may cooperate with anyone, such cooperation ought never go so far as affiliation or endorsement, actual or implied. An A.A. group can bind it self to no one. What It Means As individuals, members of 12-step support groups are free to endorse, finance, or affiliate with any organization, religion, political party, the charitable or civic organization they wish. But as a group, such endorsement could lead to misunderstanding and confusion. With so many outside organizations in recent years attempting to use the name of Alcoholics Anonymous or Al-Anon Family Groups to promote their treatment programs or therapy approaches, its more important than ever that Tradition 6 be observed. Although individual members may recommend or even be employed by such organizations, the group as a whole should avoid associating its name with these outside enterprises, namely professional treatment facilities or therapists. Why Tradition 6 Is Important Even worthy projects such as starting a 12-step club or supporting a shelter for abused spouses should not be entered into as a group project, but rather as an effort of members as individuals, if they so desire. Invariably, these situations can involve struggles over finances and control and can divert a group and the fellowship away from its primary focus on recovery. Members come into the rooms each week seeking help from the experience, strength, and hope of other members. This process can be interrupted if the group spends part of the allotted time for discussion of outside activities.  When a groups discussion becomes dominated by outside issues, it robs individual members of their meeting time. In short, tradition 6 ensures unity within the group.

Divorce and Well-Being An Annotated Bibliography

Annotated Bibliography Amato, Paul R. The Consequences of Divorce for Adults and Children. Journal of Marriage and the Family 62.4 (2000): 1269-87. This article talks about divorce-stress-adjustment perspective. The article review draws on research that goes all the way back to the 1990s and it basically answers the following questions: What factors mediate the effects of divorce on individual adjustment? Are these differences due to divorce or to selection? How do individuals from married and divorced families differ in well-being? Do these differences reflect a temporary crisis to which most people gradually adapt or stable life strains that persist more or less indefinitely? Anne-Rigt Poortman and Judith A. Seltzer. Parents Expectations about Childrearing After Divorce: Does Anticipating Difficulty Deter Divorce? Journal of Marriage and Family 69.1 (2007): 254-69. This article talks about how the divorce is expensive for parents for the reason that of the tests of meeting childrens economic and socioemotional needs after separation. The article used the National Survey of Families and Households (N = 1,935), and they were discovering whether probable economic and parenting costs had anything to do with divorce. This article was helpful because the author examined that mothers were the ones that expected higher financial costs than fathers, while fathers are the ones that expect more parenting difficulties. Chun, Young-Ju, and Tae-Hong Sohn. DeterminantsShow MoreRelatedThe Effects Of Divorce On The Socioeconomic And Emotional Well Beings Of Children As They Progress Through Life1598 Words   |  7 PagesYosef Hassid Annotated Bibliography Research Question: What are the effects of divorce on the socioeconomic and emotional well-beings of children as they progress through life? Brandwein, R. A., C.A. Brown, and E.M. Fox. 1974. â€Å"Women and Children Last: The Social Situation of Divorced Mothers and Their Families.† Journal of Marriage and Family 36(3): 498–514. Ruth Brandwein explains that amongst the most common causes for the â€Å"downward economic mobility of divorced mothers† is the economic discriminationRead MoreThe Catholic Church And The Middle Ages1283 Words   |  6 PagesCatholic Church had abandoned the early teachings of the bible and instead began to enforce teachings of their own. Basically, they were making up the rules in order to fulfill their own desires. For example, they might write a new reason for a divorce if it was important enough for a King who could pay the church money a lot of money. Some of the teachings of the time included the Infallibility of the Pope. In 590, Gregory the Great believed that he was king among all the bishops. 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According to another psychologist that agrees to Freudian theory, Laca n states, â€Å"Human behavior is often something of puzzle, requiring concerted acts of investigation to discover root causes and multiple effects† (Hall 105). Holden’s mental disorder can be seen to be caused by the loss of his brother Allie. He did not take it well or his family because he would not have the sense of not being home as he

Essay Utopia - 4252 Words

Utopia In the year 1515, a book in Latin text was published which became the most significant and controversial text ever written in the field of political science. Entitled, ‘DE OPTIMO REIPUBLICATE STATU DEQUE NOVA INSULA UTOPIA, clarissimi disertissimique viri THOMAE MORI inclutae civitatis Londinensis civis et Vicecomitis’, translated into English would read, ‘ON THE BEST STATE OF A COMMONWEALTH AND ON THE NEW ISLAND OF UTOPIA, by the Most Distinguished and Eloquent Author THOMAS MORE Citizen and Undersheriff of the Famous City of London.’. Utopia (Latin: no-place) is a society of great planning and capability. A community where individuals compromised their rights for the good of the collective and focused on a communal†¦show more content†¦Richly elusive and endlessly enigmatic, intriguing to scholars in several disciplines and inspiring to reformers and revolutionaries,’(Pg. xvii) The fundamental issues of human nature and morals continues to be examined and explored by scholars as many attempted to find a compromise between the individuals and the collective. Ancient testaments such as the Bible, Koran and Torah were attempts to set a standard for human behavior and morality that is optimized for the well-being of the individual and the strength of the collective. Utopia serves to prove the pinnacle of human achievement possible by a community that practice the art of self-sacrifice and unselfish care of its citizens. I remain optimistic to the thought of Utopia as the following text attempts to clarify the true Utopia as a contrast to 14th century Europe, failed Communist Russia and China and the illusion of United States of America as an Utopia. The Life of Sir Thomas More (with reference to Appendix 1) Sir Thomas More was born in London on the 7th of February 1478. His father, John More, a successful lawyer who was later knighted and made a judge of the Kings Bench, was determined that his eldest sonShow MoreRelatedA Dystopia Or Utopia Or A Utopia?933 Words   |  4 PagesEvery society has the makings to be either a Dystopia or a Utopia. Thomas More outlines why he thinks his society is corrupt, and identifies the causes for its corruptness and suggests possible solutions. More talks about the differences in citizens and thievery, corrupt governments, and the problem with equality as a result of private property, between his society and the Utopia. 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Both Ursula Le Guin’s â€Å"The Ones Who Walk Away From Omelas† and Ben Winters’ Underground Airlines take place in different realities - the former exists in a place where all seems too good to be true, while the latter takes place in a United States wherein slave-based practices still exist; it is through these realities that the authors point out the flaws of their imagined societies and, possibly, critique aspects of utopia. ThisRead More`` Utopia `` By Thomas More1493 Words   |  6 PagesThroughout human history, Utopia is a word that have been eulogized as a community or society possessing highly desirable or perfect qualities. This idea has been promoted by Thomas More via his fiction work and political philosophy in 1516. Utopia, then, becomes a final goal of many wealthy people around the world, who are seeking for the happiest and the most secure place to maintain their property. However, most of individual prefer to keep benefits for themselves rather than sharing with others

Research Paper “What We Talk About When We Talk About Love” Free Essays

Love is unknow. Eros; an attraction based on a sexual desire, Philos; friendship love, or common interest, Storge; the natural love of a parent for their child or family love, and Agape; the unselfish love for the good of another. These are all Greek words and there definition of love. We will write a custom essay sample on Research Paper â€Å"What We Talk About When We Talk About Love† or any similar topic only for you Order Now There are many different kinds of love; from the love of a mother to the love for car, love has no boundaries, but true love between a man and a woman can last a life time. Some may say the feeling of love is the most wonderful thing about life. Love also comes in different cases and scenarios such as the inseparable love, the violent love and the love that never dies. Raymond Carvers â€Å"what we talk about when we talk about love† tells us why love can be so beautiful but yet risky at the same time, Mel and Terri are a couple in love with each other and they are married, but they both had broken relationships with their previous love partners. Nick and Laura are also married and are in love with each other, they also had previous love experiences. But do these characters experienced true love or even know what true love is or is it just lust and mostly physical attraction. From the physical to the sentimental or even the violent type of love, true love has no limits; neither Mel and Terri nor Nick and Laura ever experienced true love because they both had broken relationships or had been divorced with their previous love partners. The two couples are engaged in a conversation about love and are caught up in trying to figure out what love is. Mel McGinnis is a cardiologist in his mid-forties, he was married and has kids in his previous life, and he was very much in love with his ex-wife, but that all ended after his divorce. Mel who spent five years in a seminary thought real love was more spiritual than anything else. Mel says he doesn’t care for his ex-wife anymore, â€Å"there was a time when I thought I loved my first wife more than life itself. But now I hate her guts† (352, McMahan). He does not know why he feels this way and wants to know what went wrong, what happened to the fire that once burn so brightly. When a marriage union just suddenly ends we tend to ask questions like whose fault is it, were the couples truly in love each other? But in this day and age a man and a woman can be in marriage but not necessarily in love with each other. This shows that love is much deeper than two people coming together to spend their entire lives with each other. Mel may have moved on from his ex-wife Marjorie but he is certainly not madly in love with Terri whom he’s been with for five years but only married for four. Mel controls most of the discussion as the evening progressed, â€Å"an indication that he is obsessed with the topic. Mel insists that the conversation be directed at one point; the definition and nature of love† (Bruccoli). Mel defines love as two main different types, the â€Å"physical love, that impulse that drives you to someone special, as well as love of the other persons being† (McMahan, 352), this type of love is among most couples as true love starts with a physical attraction because that’s all the soon to be lovers know about each other. The other kind of love that Mel described is the â€Å"sentimental love, the day to day caring about the other person† (McMahan, 352). When a couple is in love, they may say the words â€Å"I love you† on a daily bases but they spend more time showing each other how strong their love is and expressing their feelings sexually and emotionally. Mel’s current wife Terri also had a previous love encounter, her lover Ed, was more of the violent type of lover, he would beat her and drag her across the living room while screaming about how much he loved her. Terri believed that that was true love and she strongly defends it against Mel, who thought that love was not supposed to be violent, â€Å"Mel cannot understand his action as an act of love. Love cannot coexist with hatred in his dogmatic mind† (Bruccoli). Ed’s love for Terri was so strong that he was stalking her after Mel and Terri started dating, Ed even threaten Mel’s life. Ed was obsessed and more so infatuated with Terri, but Terri did not feel exactly the same way for Ed. Love is something that has to go both ways, couples usually have the same strong feeling for each other because when one partner loves and care How to cite Research Paper â€Å"What We Talk About When We Talk About Love†, Essays

Personal Statement Nonverbal Communication Essay Example For Students

Personal Statement : Nonverbal Communication Essay Nonverbal Communication People have the strangest facial expression or use odd gestures while they’re talking at times. It makes you wonder why they are moving the way they are or what is going through their mind to put that look on their face. Understanding others messages and signals as well as sending out your own messages and signals is nonverbal communication. In the book Communication in Everyday Life Steve Duck and David T. McMahan define nonverbal communication as â€Å"any symbolic activity that communicates a message other than words. † 1* We can’t help but to wonder what symbolic activities mean and what messages you are sending out nonverbally as well. We will first we go back to where we learned these different activities and ways to communicate without words; which goes back to whoever raised us. Growing up for me was with my mother and father and my sister who was five years older than me, so not only did I learn from my parents but I learned a lot from my sister as well. When it comes to my parents, my mother has all the facial expressions and not as many physical gestures or movements in her nonverbal communication. The gesture I remember most growing up was her crossing her arms, she used this as a â€Å"wall† or a sign saying she was closing herself off or didn’t want to be bothered. However, my father is the opposite; he will be more active with what he is saying and provide many gestures and movements instead of facial expressions. He is also a good example of how much verbal and nonverbal communication interconnect; which the two interconnect in many ways. In my father’s example he repeats his verbal communication with his nonverbal communication as the two correspond with each other 2*. For a better example, when he . .es that you have to figure out if someone is lying or being honest, are the happy or sad, or what is going on with them in general that the person isn’t telling you verbally. Nonverbal communication is key in these situations because many times it can give you more information than someone is willing to give you verbally. But you have to know how to understand the nonverbal messages being communicated with you. Gestures, facial expressions, tone of voice, etc. can all help you figure out different sensitive triggers that people have and what makes them nervous, happy, or upset. This communication can give you answers that you’re looking for but the person communicating with you isn’t actually giving you the information straight up, or it can help you to know what direction you need to go with the conversation to get the answers and information you are looking for.

Analytical Essay Sample on Gilgamesh and His Journey

Analytical Essay Sample on Gilgamesh and His Journey The Epic Gilgamesh chronicles the journey of a king. Gilgamesh is a king that flaunts his power and enviably shows his week side in most altercations. Gilgamesh has many trials, some he fails, and some he succeeds. Gilgamesh uses his faults and the help of the gods to fuel his desire to succeed as a human. Gilgameshs journey begins with the meeting of the monster that that a trapper spotted outside his city of Uruk. Its name is Enkidu; he is half man and half beast. This causes conflict in the beginning, but all is solved when the men realize their love for each other. They broke doorposts and the walls shook. He bent his knee with his foot planted on the ground and with a turn Enkidu was thrown. There is not another like you who is as strong as a wild ox now you are raised above all men, and Enlil has given you the kingship. So Enkidu and Gilgamesh embraced and their friendship was sealed. (69) Now that the men are allies they choose to work together. In a dream of Gilgamesh, Enlil of the mountain, declared the destiny of Gilgamesh. (70) He was so distraught because he had yet to make a name for himself. I will set up my name in the place where the names of famous men are written. He and Enkidu went to the forest where the monster Humbaba lived. There they began the search for the monster. Enkidu brought up the point that the forest is quite large and this monster is very mean. (71) Gilgamesh panics, he is worried about his name and what people will say about him. So they call on the God who owns the forest, Shamash. Gilgamesh sacrificed a goat to the god; Shamash accepts it and enables the men to find the monster. When the men finally find Humbaba they panic once again and Gilgamesh prays for help. Glorious Shamash heard his prayer and he summoned the great wind.(81) With the great help of Shamash Gilgamesh fell the monster Humbaba Gilgamesh gained the acclaim he wished for, but if not for the help other the God and Enkidu; Gilga mesh would not have made a name for himself. Gilgamesh cleans up after the kill and attacks the god Ishtar. She finds irresistible him so, she asks him to marry her. Come to me Gilgamesh, and be my bridegroom: grant me seed of your body So things as a couple go well, until Istar accuses Gilgamesh of insulting her. She complains to her father Anu, he doesnt give her what she wants, so she steals the guardian of the underworld, the Bull of Heaven. (87) She sics the Bull of heaven on Gilgamesh, but it ravishes the town of Uruk instead. So Gilgamesh kills it in the honor of the god Shamash. Than in turn angers his new love, the god Istar. Because they have killed the Bull of Heaven, and because they have killed Humbaba who guarded the Cedar Mountain one of the two must die. (89) Enkidu had a dream that this would happen. Oh my brother, such a dream I had last night. Anu, Enlil, Ea, and heavenly Shamash took council together (89). In resentment for his life, Enkidu denounced all that had helped him, even the god Shamash. After those remarks it was decided that Enkidu was the one to die. Gilgamesh was helpless. The gods he so relied on were taking his brother. Showing that the hand that feeds can take and it can give. Because I am afraid of death I will go as best I can to find Utnapishtim whom the gods took after the deluge; and the set him to live the garden of the sun; and to him alone of men they gave everlasting life. (97) Gilgamesh journeys for a great length of time. He reaches a garden of the gods, they tell him to go back, but he keeps going. Finally he is directed to the ferryman of Utnapishtim who takes Gilgamesh to Utnapistim. Upon arrival he introduces himself and immediately askes Utnapistim how he obtained everlasting life, Utnapistim replies that Gilgamesh will know soon enough. Utnapistim tells Gilgamesh of the great flood from which he escaped. Enlil punished or granted Utnapistim and his with wife with everlasting life. Gilgamesh still pushes Utnapistim for gives of immortality. He gives Gilgamesh a task, Gilgamesh is not to sleep for six days and seven nights and he well receive immorality. He fails. Utnapistim tries to send Gilgamesh home, but Gilgamesh will not let him. He gi ves Gilgamesh another task, There is plant that grows under water, it has a prickle like thorn, like a rose; it will wound your hands, but if you succeed in taking it, then your hands will hold that which restores his lost youth to a man. (116) He finds the flower, but he left it out and a serpent took it and shed its skin and became young. So Gilgamesh took Urshanabi, the ferryman back to Uruk. When they arrived, Gilgamesh asked Urshanabi to climb the city wall and gaze at all that Gilgamesh had created. All Gilgamesh wanted was to be with his friend Enkidu forever. He failed, but in doing so he saw the good he had done for his city. He had made a name there with his citizens and in engraving his story on stone. Gilgamesh was a man and a king with superhuman power. The underlying forces in his power were the gods. They helped him to succeed and they helped to him fail. He learned that though his soul goal was immortality, that he did not achieve, he could live and be proud of what he created in his own city. Gilgamesh did leave his mark, after five thousand years people still learn of the journey of the great Gilgamesh.

Dubliners essays

Dubliners essays Literature is constantly showing its readers aspects of people and societies that would not normally be shown to the public. The various aspects of society that writers choose to focus on are done for a reason. Whether or not it is a positive or negative aspect of society doesn't hold any significance. The only thing that matters in society is why writers choose to focus on the subjects that they do. Most writers are trying to push their readers further by challenging them with an aspect that the reader may overlook in everyday situations. In his Dubliners, James Joyce uses the function of religion in society to show how corruption has overtaken the Irish. Joyce portrays the immoral and corrupt role of the priests in society to show the hypocrisy behind the Irish Catholic Church, and all that Joyce's symbolism of the physical features and sexual connotations of the priests in "The Sisters", "Ivy Day in the Committee Room", and in "Grace", provides readers with an example of how deceiving these "honorable" religious figures truly are. In "The Sisters", Joyce describes the physical features of Father Flynn to show how other characters felt uncomfortable in his presence. It seems that Father Flynn's company are almost repelled to him: "When he smiled he used to uncover his big discoloured teeth and let his tongue lie upon his lower lip a habit which had made me feel uneasy in the beginning of our acquaintance before I knew him well" (13). This quote shows the awkwardness of Father Flynn's physical appearance. The "discoloured teeth" shows that the priest wasn't hygienic, when in reality priests are supposed to be purified and cleansed. The teeth show that corruption exists in Father Flynn, because he hasn't followed the regulations of priesthood. Another unexpected characteristic of an Irish priest is seen in Father Keon. He is described as being almost seductive with other men and women o...

Relationships between Russia and Ukraine in the Gas Market Research Paper

Relationships between Russia and Ukraine in the Gas Market - Research Paper Example This paper offers a comprehensive review of relationship between Russia and Ukraine in the energy sector. The bilateral economic and political conflicts between two countries that relate to the decisions and actions in the gas sector are under the review There are numerous contributions political and social scientists, the media and politicians that appear to insist on the fact that Russia leverages its position in the gas market to alter the internal affairs of other sovereign states. They claim that these nations are so internally manipulated by Russia that their foreign policy matches the interests of Russia. It is argued, that Russia formulates its foreign policy in line with the capacity of its energy, which it uses as a weapon. Many articles claim that Russia exploits its position as an energy superpower to manipulate political decisions of other nations. To study the real economic and political motivations of Russia’s energy policy regarding Ukraine, there is the need to disregard the initial understanding the media and academicians that assert that Russia exploits its position regarding oil to realize its political goals There is a need to investigate the bilateral economic and political conflicts that relate to the decisions and actions in the gas sector. The pricing mechanism used by Russia has also been the source of several disputes between Ukraine and Russia, which manifested as 2006, 2009 and 2014 gas rows. The argument seems to rest on the issue of determining the correct price for gas.

Introduction to Communication-Creating I Messages-discussion Personal Statement

Introduction to Communication-Creating I Messages-discussion - Personal Statement Example These situations could be the temperament and personal mood at the time of communication (Bishop 4). Non- assertive communication is in most cases defensive and irrational. I remember one scenario when I was in a meeting with my business partner. We had agreed on the standard terms for our ERP implementation to one of our clients. A disagreement arose on what duration the implementation of the project would take. A series of questions kept on propping up from my partner. There was a heated disagreement and the discussion turned out acrimonious. My partner in deed had some valid concerns. Assertive communication in this case would have solved the acrimony. Assertiveness is a skill that needs to be incorporated in day to day communication. When one is tactical in his or her communication, they listen more than they talk. The basis of careful listening is to gain a clear understanding of the other person’s perspective. The result would be a balanced reaction to whatever the issues under discussion. I now have an understanding of assertiveness in communication. It is more productive and it results to tangible

Influence of Magazines on Beauty | Cross-Cultural Analysis

Influence of Magazines on Beauty | Cross-Cultural Analysis INTRODUCTION Beauty is not concrete and may vary from culture to culture changing over time and shifting according to location. Beauty is an image which has been created by society to which woman and men have had to subject themselves to be real. The ideology of beauty or what is accepted as being the right appearance has been created by society and largely propagated by media. For United States of the 1950s Marilyn Monroe was the pinnacle of beauty which soon changed to Twiggy in the 1960s. While porcelain skin is valued in China, scarification of the skin and decorating it with tattoos is considered as a status symbol in Africa. Thus the physical attributes and ideas attached to beauty vary across cultures. Womens magazine industry is understood as a monolithic meaning producer, circulating magazines that contain messages and signs about the nature of femininity that serve to promote and legitimate dominant interests. (Anna Gough- Yates). A majority of feminist critics argue that media is responsible for establishing and promoting gender differences and inequalities in society. In respect media persons are considered responsible for reinforcing capitalism and patriarchy; manipulating society to attain increased circulation figures. Magazines are a great source, to study the society. Recording changes, from the purely fashion magazine couture age of 1920s, to lifestyle and home of the 1940s when domestic help was rare and woman to a personal interest in their homes. To New woman of the 1980s when woman began to work alongside men in almost every field to do it yourself of the 20th century with soaring costs and economic downturn. Magazines reflect revolutions in society and influenced the opinion of women across nations. Given the increase in trade to Asia and the spread of the beauty industry across nations, there is limited study available on how people are depicted internationally in the fashion magazines. Previous research has established that womans magazines can act as agents of publicizing gender stereotypes and beauty ideals like size zero and institutionalizing conventions like photographic poses. (Rudman and Verdi, 1993; Griffin, Viswanath, Schwartz, 1994). Yet little research has been done on the differences in representation of women internationally and locally. POWER OF IMAGES One must establish what people are looking at before one can hope to understand why under the conditions peculiar to them, they see what they see Rudolf Arnhein (Arnhein 1977:4) An image is that stimulus or representation that compels us to cognition, interpretation and personal preference. If we understand that the market is image based than we also begin to understand the importance of vision in understanding management in the information society. Images are where visual communication starts. Jonathan E. Schroeder confirms in his study of media that visual consumption is critically important for understanding contemporary consumers. Today marketing professionals are sensitive towards global customers and realise that they are enthusiastic consumers of images. Brand image, corporate image and self image are significant economic and consumer values and that global market culture is largely the construction of symbolic environments. (S. E. Jonathan, 2002) This is of great importance especially in the 21st century as the importance of marketing management and consumer research in this century may shift from problem solving to problem recognition from productio n of goods to the production of images (S. E. Jonathan, 2002) Through time marketers have learnt that markets are global which should translate into local approach. But when companies globalise they become more production driven wanting to sell more thus having common promotional strategies across cultures, sticking to one single image, hardly realising that there may be global products, but there are no global people. There may be global brands but there are no common global motivators to buy those brands. (M. De Mooij, 2009). Many brands have with the help of technology and communication tried to globalise nations. But technology has not brought a global village in which consumers all behave the same. GLOBAL MEDIA Globalisation is best defined as the crystallization of the entire world as a single place (Robertson, Ronald. 1990. Mapping the Global Condition: Globalization as the Central Concept. Theory, Culture and Society 7) Due to the success of global brands writers have predicted an unavoidable colonization of world culture by internationalised brands that would most definitely lead to demise of local cultures. However there is also evidence that suggests social relationships and values in local culture are resistant to the negative effects of globalization. On one hand globalisation is expected to destroy local cultures and bring about homogeneity while on the other hand it is also the reason for the revival of local cultural identities from various parts of the world. Today the expansion of western cultures values and ideas has reached the far corners of the world, right to Asian countries like India and China which have been dominant till the 21st century. Now that these countries have become important players in the world market, counter expansion of values and culture can also be seen. Over the past few decades there has been a rapid expansion of global brands in the media sector more than ever in the area of womans fashion magazines. Local editions of Elle, Harpers Baazar and Vogue are now being published in Asia. The internationalization of a magazine is not a new phenomenon although until quite recently the most popular womans magazines have been published locally. Harpers Bazaar, a U.S magazine launched itself in U.K. in 1929 (Anna Gough-Yates, 1993), Elle a European magazine began publishing its first edition in Japan in 1960s while Vogue a U.S magazine entered the Indian market in the 21st century. However the establishment of an integrated global media market only began in earnest in the late 1980s and did not reach its full potential until the 1990s. (Herman and Mc Chesney ,1997, p10) The latest NRS (National Readership Survey) figures suggest that the total readership market in U.K. for the months of July and December 2008 has risen by 10% since last year, while the total market for womens lifestyle and fashion magazines has grown by 7 %. (IPC Advertising) A similar trend was observed in USA where magazine subscription reached a ten year high in 2008 and with the total number of magazines published reaching 20,590 the total percentage of subscriptions also increased by 1.4% (MPA Magazine Publishers of America, ABC) Comparatively in Asia according to a PricewaterhouseCoopers the Asia/Pacific magazine market excluding Japan is projected to grow by 7.2% annually, reaching $20.7 billion by 2010, Advertising is also expected to rise by 5% annually to $8.1 billion in 2010. This means theres plenty of potential for countries in South Asia, where advertising spending is just about 0.34% of GDP. Until now foreign brands were allowed only 26% ownership when venturing into Asian countries. But in 2005 most of the Asian countries levelled the field for non news publications allowing 100% foreign direct investment. (D. Ruth, 2007, Forbes) In an age looking towards the internet for all information and goods there is a risk that print media and magazine subscriptions may fall contrary to predictions. A recent research conducted by PPA marketing suggests that the internet does not have any harmful effect on peoples desire to read offline, in fact in some cases reading websites encourages them to read magazines. Out of 1500 adults between the age of 18- 34 surveyed online revealed that peoples expectations and goals from each medium depends on the subject matter and for the subject of beauty and fashion print magazines are an obvious choice. Also the idea of owning a piece of fashion history through the beautifully photographed and styled images in fashion magazines makes print media a lucrative choice. With fashion going cross cultures, print media being the apparent choice of the masses to keep them in trend and the governments giving publication houses the clear there is nothing stopping international fashion magazines going local. Like all the other global media, magazines use many different strategies to cross the borders. The main reasons for crossing borders are saturation of home markets and to generate revenue by providing international consumer brands with advertising vehicles that reach into the expanding foreign markets'(Dr. Katherine Frith, 2006,pg4-5). For example Condà © Nast which has a portfolio of 127 magazines in 23 countries had to close down Mademoiselle in November 2001 due to competition, flagging sales and saturation of magazine houses. Markets with rising economic rates like Asia and Middle East, as a result have become a target for westerns producers of beauty and fashion magazines. FASHION MAGAZINES AND THEIR IMPACT Many women across cultures are influenced by general trends in fashion and follow although at a distance the fashion industry. The relationship between consumers and trends is complex but it is mediated by fashion magazines. The difference between international fashion magazines and their local versions is that the international issues tend to carry a predominance of images for multinational products. (Shaw, 1999). Such magazines are growing in popularity in Asia and this popularity has bought about a change in perspective regarding the depiction of woman and products in local magazines. Griffin, Viswanath, and Schwartz(1994) found in a study comparing images in weekly U.S. news magazines (Time and Life) to weekly Indian magazines (India Today and Illustrated weekly of India), that many of the western advertising principles and poses for women were being conveyed across nations. They confirmed that female models in India were taking on poses that related closely to gender portrayals of the advanced western nations. A recent analysis of magazines international and local in China by Frith, Cheng and Shaw (2004) suggests that Caucasian models are more frequently shown in seductive dresses than Asian models. Feminist critiques like Kates, Shaw and Garlock (1999) would argue that western magazines are cultural institutions that represent women in a problematic and often unacceptable way although attractive female bodies and sexual content have for long been used in the west to draw consumers to a product and generate interest. Comparing this to the representation of woman across cultures with reference to the few studies conducted on the topic; Griffin, Viswanath and Schwartz (1994) concluded that the use of Sexual pursuit as a theme was used three times more often in American magazines than magazines in India. In conservative Asian countries like Malaysia and Indonesia only Caucasian women were used in Lingerie advertisements (Frith and Mueller, 2003). Any magazine wanting to be resonant with its target audience needs to represent the social norms and cultural values of the given society. International magazines like Vogue and Elle although have publishing houses in Asian countries most often train their employees in the west. The result being that the forms of representation and especially that of woman can take on a globalized look. As Kyung-Ja Lee,(2000, pg 86) has rightly said for thirty years, media have been taken to task for reproducing and reinforcing stereotyped images of woman. Yet unfair representation of woman in media still prevails worldwide. Sex stereotyping has been so deeply ingrained, even glorified, that the woman themselves have become desensitised to their own inferior portrayal. The prospects appear even gloomier as the globalisation of media progresses Previous researchers have noted that the images of models used in magazines have been extensively retouched to represent the ideal of beauty that is unattainable for all but a very few people.(Greer,1999). By showing models that are uniformly thin, flawless and perfectly proportioned the media may contribute towards low self esteem and unhappiness among woman and give rise to problems like eating disorders.( Gauntlett, 2002) Media is also considered a large contributor to the global increase in plastic surgery to change physical appearance among young girls (Lee, 2007). With most models used in international magazines being white the publications are rarefying the ethnic beauty ideals. In fact the obsession with whitening products may be a result of this overuse of White models in Asian publications. Finally as global media takes readers away from local publications and changing Asian beauty ideals it is important to study the impact of international beauty ideal on local consumers. The Asian society has predominantly been a conservative society yet with the onset of westernisation this society is changing and adapting itself. But as Marieke de Mooij states, product usage or acceptance does not change overnight, as peoples behaviour is stable . A new idea or concept is only accepted when it is consistent to a change in society and does not imply a fundamental change in culture. Essay 2: THE VOGUE IMPACT This essay will discuss Vogue magazines cover page and its relationship with its brand identity. Can the brand successfully globalised by altering its cover page image, based on cultural and social variants in each of its markets? Would standardisation of the brands cover page images and visual identity help to avoid criticism on its entry into a new market? VOGUE BEGINING Started in 1982 Vogue magazine is predominantly an American cultural phenomenon. It began as a social weekly periodical and nurtured into a professional and confident monthly publication under the leadership of Condà © Nast which took over vogue in 1909. Primarily as a lifestyle magazine catering to both men and woman Vogue has come a long way to be at the pinnacle as the fashion magazine for woman in vogue (David, A., 2006). In an age where French fashion was considered the ultimate Vogue managed to put American Couture on the map. Under the Condà © Nast umbrella the magazine not only managed to become a brand name in its own country but also exported fashion ideas to the world. Today Condà © Nast which has a portfolio of 127 magazines in 23 countries believes Vogue to be its cash cow. At present there are a million fashion and beauty magazines such as In Style, Elle and Cosmopolitan circulated around the globe, but in times of crises citizens all over turn to Vogue to confirm the latest fashion news. With readership and subscription levels of about 220,000 a month for the British Vogues, 133,000 a month for the French Vogue and American Vogue, at 1.2 million a month Vogue is the leading magazine in the business of fashion. (IPC Advertising reports) The once small publication eventually became an international phenomenon with issues being published in more than 12 countries. YEAR OF LAUNCH COUNTRY /EDITION 1916 British Vogue 1918 Spanish Vogue 1920 French Vogue 1924-1926 Argentinean Vogue 1928 German Vogue 1964 Italian Vogue 1975 Brazilian Vogue 1994 Singapore Vogue 1996 Korean Vogue 1996 Taiwanese Vogue 1999 Japanese Vogue 1999 Latin American Vogue 2000 Greek Vogue 2005 Chinese Vogue 2007 Indian Vogue Since its birth the magazine has strived to serve the society by portraying an example of proper etiquette, beauty, composure and fashion. The magazine not only plays a role in setting latest trends but also records the changes in cultural thinking, actions and clothing through its images. Looking at Vogue through the ages it can be clearly seen that it is also a documentation of the changing roles of woman, and the influences of cultural ideas and politics over time. The power the Vogue magazine has over generations of women has inspired many new magazines like Cosmopolitan and Glamour; all interested in its market share. In spite of this great quantity of magazines circulating around the globe, considering circulation figures and media impact no other publication has managed to accomplish the lasting power and success of Vogue. (David, R., 2007) VOGUE IMAGE Self definition has always been crucial to vogue. (David, A., 2006). Throughout its first 30 years vogue editors and illustrators made use of the French meaning of vogue, defined in the first dictionary of the Acadà ©mie Franà §aise (1694) as the impulsion or movement of a galley or other ship by the force of rowing. It was only in the 18th century that vogue and fashion were listed as synonyms (Fà ©raud 1787–8). Since its first issue Vogue magazine has been personified as a youthful young woman. The magazines first cover presented itself in the disguise of a debutante, a young socialite. When Condà © Nast bought the magazine in 1909 he brought it into line with other successful publishing ventures and in just over a decade, circulation went from 14,000 to 150,000 while advertising revenue soared from $76,111 to two million dollars (Robinson 1923: 170). He modernised the magazine not just the content but also the cover. He replaced the black and white drawings of the front cover with commissioned, lavish, stylised and signed illustrations. This change helped to attract attention to the magazine and increase circulations. As an advertising man, he understood the value of having a visual brand or logo and Nast revived the original Vogue trademark, a distinguished little sketch which immediately became known as the Vogue girl (David, A., 2006). This first Vogue girl was just an illustration cla d in a fancy dress with the than fashionable leg-o-mutton sleeves. Her unnatural ivory white skin, snow white wig, tiny waist and voluptuous bosom, was directed at the fantasies of the magazines readers (David, A., 2006).The Vogue girl represented the heritage of those Americans who wished to be different from the New World Americans and was constantly seen as wearing historical costumes and heirlooms. Than too the new world American woman aspired to look like her. All this changed in the 1920s when the Vogue girl was changed to an illustration by Georges Lepape. This new image was more streamlined and represented the woman at the heights of fashion in the 1920s. Vogue had gone from importing fashion to exporting it. As times changed so did the magazine cover from illustrations to photographs, making models like Cindy Crawford and celebrities like Madonna a household name. This change in its image was a response to the internationalisation of the magazine. Today the vogue cover girls are the most glamorous, exotic, unusual and popular persons of the moment. The trend being more towards actresses than models dressed in the heights of fashion, styled by the best stylist and clicked by A-list photographers they are every girls aspiration and every boys fantasy. Like its cover girls the magazines is considered to be glamorous, glossy and trendy. (Alexandra Shulman, Vogue U.K. editor). Despite of having these factors common among them, the vogue covers are dissimilar in many aspects depending upon its country of publication. CULTURE AND CONSUMER BEHAVIOUR Anglo –Saxon psychological research states that the concept of self and personality are the basis of Western consumer behaviour. The words identity or personality have no fixed meaning in the Asian culture. A global brand needs to consider the cultural differences to truly succeed in the world field. A number of research experts and cultural studies suggest that a brand should think global, act local. This is based upon the theory that the way people think and perceive any brand or image is guided by the framework of their own culture (Mooij, M, 2009). The observation of Japanese individuality as a sign of westernisation of the country is a misconception of many global brands. For more than a decade international magazines have been accused of standardising a beauty ideal across the globe with disregard to the individual cultural and beauty ideals of the host country. For a short duration the values and attributes of a foreign or global personality might have a strong attraction, but ultimately people return to their own local values and culture. For a Brazilian woman the emphasis is on her bottom, um corpo de violà £o which literally means a guitar shaped body is most desirable. No matter how many international magazines showcase buxom beauties, the Brazilian woman would ultimately want a bigger bottom as the point of attraction is the sweet swing of the hips. The illustration of a desirable Japanese woman in The memoirs of a Gesha suggest, that the Japanese appreciate soft delicate feminine features, small feet and long hair cut in layers. A slim slender graceful body is more desirable than a curvaceous one. In Islamic countries the body is considered a n obstacle in viewing ones true beauty. Any bodily decorations or changes are considered a veil over the inner beauty and the Hijab is another veil to conceal these changes so that the womans only public identity would be her inner self. For the Greek it has been symmetry in structure and features, based on Platos ideas that, beauty is that which irradiates symmetry rather than symmetry itself. The Nuba tribe in Sudan like dark skin and hairlessness. On studying traditional Indian paintings it can be concluded that the Indian ideals of beauty in a woman is voluptuousness, with the belly and hips being of prominence.( Ei, 2008) The image and identity associated with woman of different geographical locations are deep rooted in their respective cultures. The beauty ideals and a womans self image in any culture can be understood by studying its paintings, sculpture and artistic representations. Today the artistic or idealistic representations of women are magazine covers, images and pho to spreads. These covers are also considered a mode of advertisement for the magazine within that culture. As Steve Taylor has rightly put in his book 100 years of magazine covers it is hard to identify another cultural artefact which embodies an advertisement for itself in such a powerful way. Magazine covers can be breathtaking, beautiful, confrontational, resonant, heartbreaking, stimulating, irritating and uplifting. At their best they come together as a kind of spontaneous street level exhibition, publicly displaying the work of some of our best creative talent, featuring what is most admirable and dismissible about the modern world, communicating the people and events that shape our culture. Apart from a mode of advertisement of todays culture a magazine cover plays a dual function of advertising the magazine brand itself. An impressive cover encourages people to flip through the magazine and buy it. (Alexandra Shulman, British Vogue editor). Getting the magazine cover right is not only ethically important but also financially important to the magazine in order to develop brand loyalty and increased circulations. Thus making it important to study magazine covers as a mode of advertisement and part of the marketing mix, for a magazine publication. MAGAZINE COVERS AS BRAND VISUAL IDENTITY It is a common assumption that an advertisement would be effective if the viewer decodes the advertisement successfully, if there is a significant transfer of attributes. (Mooij, M., 2009). Thus while developing one idea for a global brand or one single motivator for different cultures, one should not assume that the responses would be alike too. An idea being interpreted accurately by the consumers would only happen if the senders and receivers share one culture. If they do not share the same cultural values it may result in misunderstandings and demeaning of brand value within that culture. For example consider the inaugural Vogue covers of India and China. The Indian Vogue cover was styled by the magazines British fashion director while the Chinese vogue was styled by French Vogue editor Carine Roitfeld (China economic net and Fashion week daily dispatch). The covers were not rightly decoded by the consumers and received much criticism. Whereas the covers for the preceding months styled by Anaita Shroff Adajania the fashion director for Vogue India was highly appreciated.(Fashion week daily dispatch) The essence of a brand is that it is a name in the memory of consumers. It is a perceptual map of positive and negative associations, a symbolic language, and a network of associations. (Mooij, M.,2009). Vogue with its launch in many Asian countries received much negative associations with its local issues. The local Asian issues of Vogue are considered small ripples in the big pond of Fashion magazines (Armstrong ,L, 2009) and they could never manage to create the impact that American vogue or Italian Vogue have managed to create world over. Vogue India or Vogue China might be sold worldwide but it is not necessary that consumers in all countries consider them global brands. One theory suggests that a global brand is a brand that is strongly associated with its country of origin (Mooij, M., 2009) and for Vogue its been America. This can be considered positive if the country of origin has a stable global identity. With American values becoming ambiguous and Vogue bifurcating into mul tiple countries over time its core identity may be threatened. The idea of incorporating local aesthetics with their global image might dilute the brands global image. STANDARDISATION A multinational companys personality and identity are the biggest factors influencing consumer (Eales, 1990 as cited in Melewar,T.C, Saunders, J., 1998). Unrestricted global trade, a competitive marketplace and the fast technological developments have created a situation where consumers dont just buy the product they also buy the company that produces it. The brands character, its identity, its image and the confidence it inspires in them help in making the choice between two almost similar product offerings in the market. At the centre of any business and its projected image is its corporate visual identity system. The elements of this system are: name, symbol, and/or logo, typography, colour and slogan (Dowling, 1994). These elements help to sell the company to consumers and its stakeholders. Corporate identity programs have risen due to globalisation (Ind, 1992). The changing business tactics, geographical locations, variations in cultures and changing markets have all encouraged companies to change their corporate identity. As companies begin to operate on an international basis, the image that they acquired as national producers often becomes inappropriate (Mills, 1988 as cited in Melewar,T.C, Saunders, J., 1998). Some international companies adopt a unified brand image in spite of government and consumer displeasure. The degree of de-standardisation of any company depends upon the strength of the host countries culture, government policies and target market. (Mooij, M., 2009). The decision to standardise a brand image also depends upon the competitive edge derived in either keeping activities central or decentralizing them. However a brand like Vogue that has a truly global orientation needs to express consistent brand values wherever it chooses to compete. Thus making its worldwide image more recognisable for its homogeneity than not. A major component of a corporate identity is the corporate structure. (Strong, 1987) According to Ind (1992) there exist two corporate identities, one that is the organisational structure and the other that is the visual structure. The Visual structure is concerned with the branding of the product, and how it appears to the consumers. (Gray Smeltzer, 1985 as cited in Melewar, T.C., Saunders, J., 1998). The basic concern with the visual structure is the degree of centralisation and decentralisation. Thus the basic problem faced by Vogue is whether to sell an identical product image to all its consumers or to make modifications as per the local differences. A global brand can be a mass brand satisfying a common product need in all the countries or it can be a brand catering to a common niche in all the countries. Vogue magazine has two options, being a global brand it could standardize the brand and the brand image across the globe so that the Indian woman reading the Indian Vogue would feel equal to the French or American woman reading their respective Vogues. The other option it has is to go local, differentiate between its offerings and treat each market as an individual and not a global product while standardising its visual image, giving the impression of a common brand. Researchers argue that standardisation of a brand helps the company to achieve a uniform image internationally which in turn increases sales.(Buzzell, 1968, Hovells Walters, 1972 as cited in Melewar, T.C., Saunders, J., 1998) . Others were of the opinion that standardisation makes consumers familiar with the product, its services, business diversities and competitive distinction thus helping to establish a uniform corporate image.(Peebles et al ,1977 as cited in Melewar, T.C., Saunders, J., 1998). Cosmopolitan for example is known around the globe to address personal and sex related issues as it does not change its editorials and articles depending on culture. The band logo/ font type, position or style does not differ according to geographical locations. The brand has achieved a sense of standardisation by not having a distinct country name printed on its cover unlike Vogue. The research on global corporate visual identity systems by T.C. Melewar and John Saunders (1998) proved that firms with highly standardised corporate visual identity systems (CVIS) saw themselves reaping more reward from their CVIS than did those with low CVIS standardisation. All custom

Motivational Factors of Themed Park: an Edge to Guest’s Satisfaction and Loyalty Essay

Introduction When we hear the words themed park, the first thing that comes to our mind is enjoyment. The themed park is for people who love adventures those who crave for fun and excitement and also for people who want to unwind from their work. It can be avenue to relax and a place where our social skills are enhanced. The fun, laughter, experience and enjoyment one would get from this place can replenish one’s drive for work and study. It will give people a positive feeling that results to positive outlook towards life, work and family. In order to get good and healthy disposition, having fun is essential not only to the body but also to the soul. On top of all these, the safety of the guests is the top priority. The guests will enjoy more if they know that the rides that they will be riding are safe. Securing the safety of the guests is one of the many ways to make a good impression and to make them feel important that they are being taking cared of. When the guests enjoy their stay in the theme park, and they feel seemed, and they feel that it’s worth their money, this is an indication of customer satisfaction. Customer’s satisfaction can only be attained with quality services and unforgettable experiences. When there is met, customers will increase and they will become loyal. In this study, the researchers would like to know what are the strategies or gimmicks used by theme parks to attract customers. The researchers would also like to study the safety procedures practiced in making the rides safe and secure. Background of the study People at the Brgy. Sto Cristo, San Isidro, Nueva Ecija is delighted to have the newest themed park in the province. Carron Dream Park is the biggest themed park in the North of Luzon. The themed park opened it doors to the public just recently, November 2012, yet has been already getting its own loyal customers. The name itself is derived from the owner’s children, Carylle who is the Vice President for design and Ronil from the Finance Department. Carron was a realization of Mr. Ramon Santos dream. From being a former janitor, Mr. Santos climbed the ladder of success and he currently owns the only manufacturing company who is making different amusement rides in the Philippines. Carron Dreampark is a showcase of different rides made by Westech. Westech is the manufacturing company owned by Mr. Santos, it is the makers of some of the popular rides seen in the Philippines, to name a few of their satisfied clients are the popular MOA Eye, SM Malls, Robinsons Malls, Worlds of Fun and Timezone. Westech created their own welding school to train welders from Nueva Ecija. Initially having 17 rides and 4 attractions on their first phase, it is expected to pick up more customers in the addition of rides and attractions this year. Currently, a lot of neighboring provinces have already discovered the theme park, Including: Tarlac, Bulacan, Nueva Vizcaya and of course the people of Nueva Ecija who are their primary target customers. Next on their list are the 10 million people of their secondary target market which is Metro Manila. Making the visitors happy is their primary objective. One thing that guides them and tells them that their marketing strategy has been very effective is that first, they have encouraged the customers to visit their place, second is when they see the satisfaction and enjoyment of the customers. Part of their brand wide paper is the safety and security of the customers. Carron Dreampark wants to tell the public that the place is safe and secure. The rides have pass the standards of South korea, as well as other countries. Carron Dreampark is also guided by the International Standards of Imagining Another Future For Asia. The two-hectares theme park is still on its expansion, so expect to find more and exciting rides next year. Statement of the Problem The researchers would like to know the motivational factors of Themed Park as an edge to guest satisfaction. Specifically, it seeks to answer the following questions: 1. What is the demographic profile of the respondents in terms of: 1. 1 Age 1. 2 Gender 1. 3 Civil Status 1. 4 Educational Background 1. 5 Occupation 1. 6 Monthly Income 2. What are the Motivational Factors of Themed Parks that are enjoyed by the guests according to: 2. 1 Promotional Materials 2. 2 Pricing 2. 3 Staff Service 2. 4 Participatives in exhibits 2. 5 T. V Exposures 2. 6 Radio Announcement 3. How do these Motivational Factors influence the guests? 4. Based from the findings of the study what recommendations can be made? Hypothesis The motivational factors of Themed Park has no impact on the satisfaction and loyalty of guest. Theoretical Framework This study is adopted based on Maslow’s Heirarchy of needs, which states It is a theory in psychology proposed by Abraham Maslow in his 1943 paper â€Å"A Theory of Human Motivation†. Maslow subsequently extended the idea to include his observations of humans’ innate curiosity. His theories parallel many other theories of human developmental psychology, some of which focus on describing the stages of growth in humans. Maslow used the terms physiological, safety, belongingness, esteem, self-actualization, and push and pull model needs to describe the pattern that human motivations generally move through. (Principles of Tourims 1 by Buen Santos and Ronald g. Manzano) In relation to the study, it can also identify the personalities of the guest and now they can be satisfied and will eventually become loyal customers. This study can help the management of the themed park in making a promos, constructing amenities, and creating services that will cater to the different personalities and needs of the guests. (http://ph. images. search. yahoo. com/images/view) Conceptual Framework INPUT| PROCESS| OUTPUT| – Profile of the respondent: †¢ age †¢ gender †¢ civil status †¢educational background †¢ occupation †¢ monthly income | – Assesment of the motivational factors of themed park as an edge to guest satisfaction and loyalty:†¢ Promotional material†¢Pricing†¢Staff Service†¢ Participatives in exhibits†¢T. V Exposures†¢Radio Announcement| – Awareness of guest of the theme park. – curiosity of guest results to visiting the park. – increased profit for the theme park management| This research paradigm will be patterned on the input – process – output modeling wherein the motivational factors of theme park will be revealed. Importance of the Study The following will benefit from the results of the study: Theme Park Visitors. Based on the results of the study, the management will have a data that will serve as a basis to improve their theme park to increase the level of customer satisfaction and will result to more loyal customers. Other Theme Park Establishments. They may use the results gathered as a basis for improvement of their theme park. Researchers. The relevant data gathered would help the researchers to better understand the Hospitality Management in terms of managing a business and handling difficulties in a business. Students of College of International Hospitality Management. This will provide them with knowledge on how marketing strategies work on the Hospitality Industry. Scope and Delimitation The study will concentrate on the motivational factors of themed park. The respondents of the study will be the guests who visited the Carron Dream Park. The study will be conducted at Carron Dream Park at Brgy. Santo Cristo, San Isidro, Nueva Ecija on the second semester of the Academic Year 2013-2014. Definition of terms: The following terms are operationally defined for clearer understanding. Amusement park. This is a place wherein people go for enjoyment and relaxation. Amenities. Available in the themed park for customers consumption. Customers. These are the people who visits themed parks. Entrance Fee. This refers to the monetary equivalent to which the guest can enter the premises. Perception. This is how the guests interpret the place, the sceneries and amenities present. Price. This refers to the changes of the different amenities. Promotion. This refers to the building image of theme park. Rides. This refers to Carron Dream Liner (roller coaster) , Carron Dream Wheel, Voyager, Gear Shifter Bump n’ Splash Safety. This refers to the situation wherein there is what you call a hazard free zone. Services. These are the things that the guest can avail in a theme park. VIP Pass. This refers to â€Å"Ride All You Can† at theme park.

Quality of Work Life of Cement Industry Essay

Abstract Quality of work life is an important indicator and yardstick for any organization to measure its overall performance and overall satisfaction of its stakeholder‟s .Quality of work life comprises of several factors which are influencing the quality of work life in different dimensions. Quality of work life of this industry is concerned the safety, healthy work environment, adequate and fair compensation and social relevance are undedicated by the internal stakeholders (Employees).Also the lower level workers don‟t have ,that much amount of quality of work life that is why they don‟t have that much level of involvement in their company. Hence to bring-up the expected level of involvement of the employees they must be provided enough amount of training and they must be given on –par treatment while compare with the rest of the level of employees of their organization. Key words: Quality of work life – Total life space, social relevance – Quality of work life feeling stakeholders. Introduction Historically, cultural values about work have shifted greatly over the years. In ancient time work was performed only by slaves, The Renaissance and Reformation brought great changes in prevailing attitude towards work. Work acquired a moral dignity of its own. Work serves many purposes. The economic function of work for producing goods and services is its most obvious value. In return form of production the work is paid wages that enable the purchase of good, shelter, plus other needs and luxuries of life. But work serves other values as well. As part of social needs people are supplied at the work place, were they meet, and converse and share experiences. One‟s job connotes a certain social status both for the worker and his or her family. Work also contributes to an employee‟s self-esteem by reflecting a contribution to the work group, department and company. If a person is competent and meets his own personal and the boss‟ satisfaction expectations, this contributes to a sense of personal worth. Quality of Work Life (QWL) is a relatively new concept. It refers to the favorableness or unfavrableness of a job environment for people (Davis and Newstrom, 1985). Evolution of quality of work life Walton attributes the evolution of QWL to various phases in history. Legislation enacted in early 20th century to protect employees from job-injury and to eliminate hazardous working conditions, followed by the unionization movement in the 1930s and 1940s were the initial steps. Emphasis was given to „job security‟, due process at the work place and economic gains for the worker‟. The 1950s and the 1960s saw the development of different theories by psychologists proposing a „positive relationship between morale and productivity‟, and the possibility that improved human relations would lead to the enhancement of both. Attempts to reform and to acquire equal employment opportunities and job enrichment schemes also were introduced. Finally, in the 1970s the idea of QWL was conceived which according to Walton, is broader than these earlier developments and is something that must include „ the values that were at the heart of these earlier reform movements‟ and „human needs and aspirations‟(Walton, 1973). The modern interest in the quality of work life was stimulated through efforts to change the scope of people satisfaction job in attempting to motivate them (Tyagi 1997). The jobs should seek to employ higher skills of workers, improve their skills, and contribute to general Social advancement as well as programs that offer employees, the opportunity to purchase equity in their firms or programs that provide protection against arbitrary action for their supervisors (Robins, S. 1997). Criteria for quality of work life: It has been pointed out by Ted Mills that one of the problems with the tern is that â€Å"quality of work life† is not a single, specific notion. Rather, it subsumes a whole pass of terms and notions, all of which he feels really belong under the umbrella â€Å"quality of work life†: 1. Industrial Effectiveness 2. Human Resource Development 3. Organizational Effectiveness 4. Works Restructure 5. Job Enrichment 6. Organizational Restructure 7. Socio- Technical Systems 8. Work Humanization 9. Group work concept 10. Labour – management cooperation 11. Working together; work involvement; and worker participation 12. Cooperation work restructures Importance of Quality of Work Life: Quality work life is essentially the concept of favorable situation of a work environment. It is imperative in any type of organizations to ensure high productivity and involvement of employees in generation of goods and services of better quality. The global economy presents the organization with new challenges to be faced by the employees. To make it more imperative employee‟s involvement and commitment are required in achieving organizational goals. Such involvements and commitments could be secured only through improved quality of work life. Furthermore working life is regarded as a larger ecological complex of human resource. So ultimately the quality of working life of employees should be made better and pave the way for satisfied working conditions and make them involved in the growth of the organization. Review of Literature: Cohen. D.S (1979) Quality of work is a process of joint decision making, collaboration and building mutual respect between management and employee, which seems to cause a change in how people feel about labour their work and each other. It is this change in the human climate that quality advocated, maintains, increases satisfaction and facilitates better solution to management and production. Ekramul Hoque, M. and Alinoor Rahman (1999) They attempted to compare the QWL of industrial workers according to the nature of the organizations and to measure whether there is any significant relationship among quality of work life, job behaviour and demographic variables of the workers. The result revealed workers of private sector textile mills perceived significantly higher QWL than in the public sector; QWL has significant negative correlation with absenteeism and accident and QWL has significant positive correlation with performance. 3 Tambe M.R. (2000) In a broad sense QWL includes job enrichment group work concept, labour management cooperation, workers involvement, co-operative work environment and organizational industrial effectiveness. In a narrow sense it is a conductive and encouraging job and physical environment. Mentz (2001) conducted a study to determine the quality of work life of teachers in farm schools in South Africa. The sample consists of 60 teachers in 15 farm schools. Findings indicate that teachers in rural schools are generally satisfied with circumstances and enjoy teaching; they are satisfied with classroom size, physical facilities and teacher student relations. Topper (2008) The literature reviews of psychological and sociological studies of job satisfaction in general and specifically for library workers were under taken by Topper(2008). The investigation was primarily intended to measure the job satisfaction among library workers. It revealed that the library workers are very satisfied in their job. It also underlined the fa ct that job satisfaction should be the key factor for recruitment of the next generation library workers. Edwards, J.,Van laar ,D.L &Easton ,S.(2009).Regular assessment of quality of work life can potentially provide organization with important information about the welfare of their employees, such as job satisfaction, general well-being, work related stress and the home-work interface. Objective To find out the existing level of Quality of Work Life perceived by the employees in cement industry Research methodology: Research Design The research design is an important yardstick and it is describing the properties of the proposed research with related to a particular domine. This article is concerned; the research design is descriptive in nature. This article is going to evaluate the existing level of quality of work life which is prevailing in cement industry at Ariyalur District. Survey and sampling method: The researcher is decided to deploy the primary data from the concerned indust ry [respondents] with the help of the data collection tool [questionnaire]. Apart from the primary data the required data‟s to enhance the quality of the article is to be collected from the secondary sources such as books, magazines and annual reports of the companies. The data which is to be collected from the respondents on random basis [simple random sampling]. The companies which are included in this survey are TANCEM, BIRLA and RAMCO. The sample size which is a determined for the study is 300 from all three companies. Statistical tool used: The collected data which is analyzed with the help of ANOVA. Analysis and Interpretation: Quality of Work Life (QWL) includes a host of issues ranging from occupational safety and health, job training, retraining, educational opportunities to society recreational facilities and childcare. QWL is a process of work organizations, which enables its members at all levels to participate actively and efficiency in shaping the organizations environment, methods and outcomes.